Best Western Hotels Worldwide

It is the largest hotel chain in the world. This brand unites more than 4,000 hotels in its ranks, in which about 300,000 rooms are open to receive guests. Although Best Western hotels can be found in 80 countries around the world, about half of the total number of hotels is located in the United States of America.

This hotel chain was born, however, like many other well-known chains, such as Hilton, Hyatt and Marriott, also in America. This event took place immediately after the end of the Second World War, when 65 small hotels united, deciding to develop the business under a single brand name. Best Western got its name on a territorial basis, since most of the hotels included in the association were located west of the Mississippi River. In the future, with the growth of influence and power of the company, it pushed the boundaries, stepping far beyond the western part of the United States.

The Best Western brand is a unique business model, which has no analogues in the practice of the global hotel business. Most of the existing hotel chains unite under one roof both a large private corporation and individual divisions operating on a franchise basis, while Best Western is franchising in its purest form.

The firm is headquartered in Phoenix, Arizona. With him, hotel owners who want to join the network enter into a franchise agreement. Its conditions are also unusual, they are very different from the traditional rules for entering into franchising, adopted in the world. The company combines hotels into a single network on a non-commercial basis. In other words, Best Western is a kind of voluntary union of like-minded people.

When joining the association, the owner of the hotel is obliged to use the company logo and adhere to the general standards of hotel service adopted in this network. This is where the requirements for the hotel end. Otherwise, the hotelier has the right to exercise complete freedom. He is free to determine the policy of the hotel, its design, the cost of living and even the size of the tip. Moreover, he may even keep the original name of his hotel, which, however, should be used after the main Best Western brand. That is why the Best Western hotel chain includes establishments of various levels - from tiny roadside motels to giant hotels in large metropolitan areas.

The franchise agreement is short-term and is renewed annually, which gives hotel owners additional freedom, giving them the opportunity to leave the network at any time. Thus, hotels united under a single brand do not lose their individuality. They retain their unique atmosphere and uniqueness, which makes the Best Western chain the most diverse hotel chain in the world.